SECONDS TO GRAB THE USER

IT’S NOT A LOT OF TIME BUT IT’S ALL YOU’VE GOT. SO WHAT CAN YOU DO?

You have the time and attention to make one solid statement, better make it good.

You have to be clear about what it is we are promising the user

It’s impossible to share everything we have to offer in only 4 seconds,
although it’s tempting to try

Once the user is intrigued and begins to scorll, you must do everything you can
to deliver.

Users stay “below the fold” for longer, suggesting they scroll to get deeper
on a topic.

WE HAVE VERY FEW ATTEMPTS TO SHOW THEM THE RIGHT INFORMATION

WE HAVE TO GET THIS RIGHT

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