How to Run a Successful Instagram Contest
Instagram with its family of 800 million users has become one of the most loveable marketing platforms for all the brands out there, whether they are well known in their niche or have just entered the market. It has got many ways to market your brand and reach your targeted audience. One of those ways is to hold contests. They help you achieve and engage with your targeted audience and generate leads with the potential to convert your followers to your potential customers.
Instagram contests take your minimal effort and get you to connect with your audience in social media and make them excited about your brand. By now, you might be convinced of the value of contests, but must be wondering how you can run a successful Instagram contests. So, to make you learn how to make your own Instagram contest successful, I am going to share with you all some useful tips.
So let’s get started with it.
Type of the Contest
First of all, to run the contest, you need to decide what type of contest you want to run. As there are many ways to run a competition, you need to find out which of the way will work best for your brand. Some types of contest are given below that will help you decide which one to use for your brand.
• Like-to-Win:
This is the simplest of the types of contests. All you need to do is to ask your followers to like your post so they can become part of your contest. This will benefit your followers to win a prize, and this will help you more as more and more likes you will get the more are the chances of your post get featured on discovery page and reach your target audience. So, it’s a win/win type.
• Comment-to-Win:
Similar to above you need to influence your followers to comment on your photo/video contest to become part of the contest. This will get you increased engagement and valuable feedback.
• Tag-to-Win:
This type asks your followers to tag their friends in the comment section of the photo/video contest and enter to the contest. This type will organically direct your targeted audience to your brands’ account which will help you gain followers on Instagram fast.
• Photo Contests:
As the name suggests, a photo contest will ask your followers to use your contest hashtag in their photo or to post their photo with your product. This will show your targeted audience your customer’s loyalty towards your brand and help you reach a much more comprehensive audience.
• Reposts:
Last but not the least is to ask your users to repost your Instagram post onto their feeds for a chance to win a prize.
Make It Clear
Whatever the way you decide to run your contest, make it very clear in the caption of your posts. Clarity of the entry method of the contest is essential. You can ask your followers to comment and tag friends at the same time to win a prize, but for that, you need to use smooth and straightforward language to make your followers fully understand how to become a part of the contest.
The Importance Of Prize
In any contest, the important part is the prize people will get by entering the contest. So, you need to be very creative yet relevant regarding what you will give the winner of the contest. Try to post a catchy picture of the prize as a contest post to attract your audience to take part in the contest. The prize you are giving must also be relevant to your business. If you have any product based brand, giving away your product will be the best option.
So, these are three most important points to keep in mind when you plan to run a contest on Instagram and want to make it successful. Make use of it and enjoy the fun and benefits you can get by running a contest!
