Colour Psychology in Design

Use colour in the right way

What is Colour Psychology?
A study that aims to determine how colour affects our
day to day decisions.

Red
Portrays:

• Excitement
• Passion
• Danger
• Energy
• Action

Yellow
Portrays:

• Happiness
• Positivity
• Optimism
• Summer
• Warning

Blue
Portrays:

• Stability
• Harmony
• Peace
• Calm
• Trust

Green
Portrays:

• Growth
• Fertility
• Health
• Generosity
• Envy

Orange
Portrays:

• Creativity
• Adventure
• Enthusiasm
• Success
• Balance

Black

• Mystery
• Power
• Elegance
• Sophistication
• Sadness/ Anger

White

• Light
• Goodness
• Purity
• Cleanliness
• Minimalism