Colour Psychology in Design
Use colour in the right way
What is Colour Psychology?
A study that aims to determine how colour affects our
day to day decisions.
Red
Portrays:
- Excitement
- Passion
- Danger
- Energy
- Action
Yellow
Portrays:
- Happiness
- Positivity
- Optimism
- Summer
- Warning
Blue
Portrays:
- Stability
- Harmony
- Peace
- Calm
- Trust
Green
Portrays:
- Growth
- Fertility
- Health
- Generosity
- Envy
Orange
Portrays:
- Creativity
- Adventure
- Enthusiasm
- Success
- Balance
Black
- Mystery
- Power
- Elegance
- Sophistication
- Sadness/ Anger
White
- Light
- Goodness
- Purity
- Cleanliness
- Minimalism