Role of Magento in B2B Ecommerce Website – Increase Mature E-Leads

The digital world is driving at a rapid speed these days and the ecommerce sites have become one of the leading industry in the market. Not only there is business customer relationship but even two business parties tend to trade among themselves. As there are certain tricks to attract the potential customers to an ecommerce website, similar to catch the attention of business clients, the companies use mature E-leads. A website once created can further go into the process of lead generation, platform like Magento Development is well-known for creating efficient B2B Ecommerce websites.

Another big advantage of using Magento is its large developer community which is always available to help you out with all the problems that you have. Magento is easy to install and being the open-source platform, it is very flexible. A lot of new features and plugins are developed by the Magento development company and it helps the business owners to enhance the interface and design of the website so that a lot of new clients and customers are attracted to the site.

Now, to drive more and more potential customers to the eCommerce business, the company needs to invest time and money in the marketing of the products and services. In order to bring potential leads to the company, various digital marketing strategies need to be followed.

Let us have a look at how important is to generate matured e-leads for a company to enhance its B2B digital commerce and how vital role can be played by Magento in it.

The Importance of B2B ECommerce

 Today, there is no doubt in saying that the core of B2B strategy is eCommerce. The digital platforms help the business owners to increase the business revenues and also to improve the customer satisfaction. The companies have started following the trend of eCommerce business as a lot of growth is seen in this sector.

It is high time now to unveil the secret for mature E-leads of the B2B digital commerce so that the various companies can take immediate actions for proliferating their business. There is no question left in saying that the digital channels are very vital for creating B2B commerce experiences that can help to generate positive customer response in this competitive era. A framework is also provided for assessing the digital capabilities and guidance is also provided on how to build and maintain the best practices for enhancing merchandise and empowering the buyers with self-service capabilities.

How Can One Be a Leader in B2B ECommerce ?

 A survey was conducted among 300+ B2B eCommerce decision makers all over the world recently in 2018 and the following results were found.

• The B2B companies all over the world have a great trust in the eCommerce and they believe that an investment done in this sector will always drive fruitful results for the company. The increase is seen in the revenue growth of the companies and so the customer satisfaction also gets high. It is seen from the survey that nearly 50% of the companies supported the fact that their customer base has increased and is growing day by day. Most of the companies said that their current B2B eCommerce technologies have helped them very much in improving the end goals of the company.

• The problem found was that the leaders always looked for flexible and reliable technology solutions but they struggle to maximize those investments done. Some of the criteria when selecting B2B eCommerce technology solutions are reliability, high performance, the ability to support both B2B and B2C requirements and solution completeness. But, the problem faced by the majority of participants of the survey was in finding partners for integrating the business solutions in their existing technology infrastructure.

• The customer retention is directly connected with the leadership maturity of the digital commerce. It was surprising to see that only 25% of the companies were fully successful in maturing their B2B eCommerce tasks. Only those companies have established all the five organizational practices that are measured in the study. The best practices include the creation of a dedicated eCommerce team who can achieve the desired goals within the stipulated timeline. Those companies who have the most mature leadership and resources are more likely to retain the old customers and bring new customers, improve the image of the company in the market and drive more revenue against the strong competitors.

The best practices for having a fully matured leadership are very important. Those practices are as follows:

1. The first and the foremost practice is to have a complete dedicated eCommerce team who will handle all the tasks and operations regarding the online business and would tackle all the challenges that appear in the path.
2. Second, there should be a team leader appointed for the dedicated eCommerce department who will show the right pathway to the team by creating a proper plan so as to achieve the desired goals within deadlines.
3. Third, there should be a technology team who will manage all the stuff such as managing the database, servers and solving the technical issues that arise.
4. Fourth, there should be a cross-functional agreement made on the company’s eCommerce strategy.
5. Fifth, there should be a dedicated P&L for the company’s eCommerce sales.

Role of Magento in increasing the B2B ECommerce

The Magento development company have developed the Magento Commerce Cloud which is now a part of the Adobe Experience Cloud is totally committed to achieve the business aspirations for the B2B and B2C companies. The Magento development team have made this open platform to give the businesses the scalability and flexibility to create great experiences with the cloud-based eCommerce. The Cloud provides practical B2B strategies to help the merchants in executing the initiatives across their own organization. The service is provided with excellent order management and business intelligence capabilities. The best services are offered by the Magento company to elevate the business operations of the company and make them leaders in the B2B commerce.

Thus, in this way customer satisfaction can be enhanced by bringing mature e-leads for B2B digital commerce and the revenue growth can be elevated.